Maybe the real question is ‘What is not cultural heritage?’ Or, if this question still seems too extreme, perhaps it is only a short matter of time until it will be the only one to make sense.
Since official heritage designation began, more and more instances of cultural heritage been identified: more and more monuments have been listed for preservation, more and more buildings adorned with plaques, more and more objects collected for posterity by museums. At issue, however, is not just a quantitative increase but also a qualitative expansion of what kinds of things are deemed heritage-worthy. As well as monuments, much more inconspicuous sites of memory can be labelled cultural heritage, as may relatively modest buildings of the recent past. Not only are there more and more museums across the world, there are more and more kinds of museums, including those dedicated to specific cultural groups or kinds of things. This increasingly includes material culture from the recent past or even the present, as well as of ordinary, everyday life: commercial packaging, computer games, lawn-mowers, underwear.